Commercial · Industrial · Land · Residential
You set the date. Buyers compete. The market sets the price. Led by Mike Fisher, current President of the National Auction Association.
Why Sell at Auction
List a property and you pick a price and hope. It sits. You keep paying the taxes, the insurance and the upkeep while buyers take their time and negotiate you down.
An auction flips that. You choose the date and the terms. We put your property in front of qualified buyers across the country, and they bid against each other in the open, on your deadline. Every bid moves the price in one direction: up.
No guessing what it is worth. No waiting on the one right buyer. The market tells you, on a day you chose.
Who Runs Your Sale
Mike Fisher
President, Redfield Group Auctions
Current President of the National Auction Association
The 78th President of the NAA. The auction industry chose Mike Fisher to lead it. Sellers who choose Redfield get the same person running their sale.




870,000± square feet on 24± acres. The real estate and the entire plant, in one campaign.
The former Fruit of the Loom denim facility in Vidalia, Louisiana: 870,000± square feet under roof, 36+ dock-high doors, heavy 3-phase power with 100+ motor control positions, its own water treatment plant, and a full line of European textile machinery.
Redfield built the campaign from the ground up: a dedicated auction website, a full drone and photo survey, a buyer data room, and marketing that reached buyers in 12+ countries. The plant equipment and inventory sold out in full by sealed bid.






Real estate offered in cooperation with Bonnette Auction & Realty.
Featured Campaign · LaGrange, Georgia
A distribution center, cleared in two online auctions.
Redfield cleared the Badcock distribution center in LaGrange, Georgia in two online auctions: first the new furniture inventory, then the building’s entire material handling system.
981 rack uprights, 9,868 load beams, 9,748 wire decks, a fleet of Clark electric forklifts and Raymond order pickers, all sold online and loaded out through the dock doors on a fixed schedule.
Why Auction
Traditional listings often fail when the property is unique, pricing is uncertain, or time is limited. An auction solves all three by putting competing buyers on a deadline.
Creates deadline-driven buyers instead of open-ended lookers.
Attracts national and regional investors, not just the local market.
Eliminates long listing cycles. You decide the date of sale and the terms.
Provides open, market-driven pricing that every party can see.
Commercial & Industrial
Residential & Land
Our Auction Process
1
We determine positioning, timing, and structure.
2
Targeted outreach to buyers and investors nationwide.
3
A competitive bidding environment, online or live.
4
A streamlined process with defined terms.
Homes, Land & Estates
Has your home been on the market for an extended period of time? A large land tract with few local buyers? A condo development that lost its sales velocity? A sizeable property left to you in an estate?
Stop the lost opportunity costs, taxes, insurance, maintenance and sometimes even depreciation. Decide the date of sale and the terms, and we handle the rest.
Case Study · Sold for nearly $4,000,000
A 1,600 acre ranch in central Mississippi, developed as a high game fenced hunting and cattle operation.
The owner had married hunting with high intensity cattle grazing, a new concept, but could not find a buyer who shared the vision.
Partnering with a local real estate agent, we built an aggressive marketing plan targeting ranchers and hunters in Mississippi and nationally, with an emphasis on the Southeast.
The high fence meant the property could not be split into tracts. We needed 3 to 6 buyers able to spend millions on a single recreational property.
5 registered bidders, one from Mississippi and the rest from out of state. Sold to an out of state buyer for nearly $4,000,000.
Proven Results
Auctions in over 40 states and internationally. A few examples of our success.





































Ready to Sell Your Property?
Tell us about the property. We’ll tell you whether an auction is the right fit, at no cost or obligation.
Brokers and agents welcome: see our partner program
Redfield Group Auctions | Mike Fisher, AL Lic. #1911 | 1044 Sutton Bridge Road, Rainbow City, AL 35906