Large commercial property sold at auction through a Redfield Group partnership

Real Estate Agents  ·  Auctioneers  ·  Referral Partners

Partner & Referral Programs

Bring us the deal. Keep the client. Get paid. Partner with the firm led by Mike Fisher, current President of the National Auction Association.

~50%
Of Our Auctions Have a Partner
~$800M
Real Estate Sold by Our Staff
90%+
Of Partner Deals Close
20%
Referral Fees
Mike Fisher, President of Redfield Group Auctions and President of the National Auction Association

Who You Are Partnering With

Mike Fisher

President, Redfield Group Auctions

Current President of the National Auction Association

The auction industry elected Mike Fisher its 78th President. When you hand a client to Redfield, you are handing them to the person the rest of the profession chose to lead it.

Past President, Alabama Auctioneers Association
Vice Chairman, Alabama State Board of Auctioneers (Governor appointed)
Past International Director of Luxury Properties, United Country Real Estate
CAI, AARE: Certified Auctioneers Institute, Accredited Auctioneer Real Estate

“…I highly recommend Mike’s expertise, professionalism and success record.”

Nancy H  ·  San Miguel, Mexico

Why Partner With Redfield

Your client. Your relationship. Our auction.

You already know who needs to sell: the listing that will not move, the business that is closing, the landowner who is out of patience. Redfield turns that into a closed sale and pays you for bringing it. Nearly half of the properties we take to auction involve a partner.

Refer it, co-list it, or run it with us. You choose how involved you are.

Real Estate Agents

PartnerPlus

Keep the listing, keep the client and keep the buyer leads. We bring the auction and the marketing, and you earn the commission on a property that was going nowhere.

Auctioneers

Auctioneer Alliance

Four levels of involvement, from a straight referral to running the whole auction yourself on our platform. We handle the back office either way.

Everyone Else

Referral Program

Not in real estate or auctions? Send us the seller. 20% referral fees on personal property and business closings, paid when the client is paid.

PartnerPlus  ·  For Real Estate Agents

From Problem Listing to Sold

Service your client, keep the listing, earn the commission and get rid of the problem.

Tired of spending money on stale listings? Redfield Group has been moving problem listings for 25+ years, and we have partnered with agents across North America to bring auction services to their clients.

In most cases you will earn more partnering with Redfield on an auction than you would if someone else sold your listing. We have agents who have partnered on four or five auctions, and broker/owners who have put $80,000 to $180,000 in their pocket on a single transaction.

Keep the listing and the buyer leads

After the auction, every buyer lead goes to you. It is not uncommon to get 25 to 50 buyer leads from a single auction event.

From stale to sold in around 45 days

Take the listings that would expire or relist with someone else and turn them into closings.

Splits most auction firms will not offer

Most auction companies would never offer the commission splits we do. We want long-term partners, not one deal.

A Problem Listing Looks Like

The biggest property in the neighborhood
A unique property
A large land tract where buyers want smaller tracts
On the market for an extended period
Time is of the essence
Settling an estate
Vacant for a long time
A seller who wants to free up cash quickly
A development that has lost sales velocity

Auctioneer Alliance  ·  For Auctioneers

Book Bigger Deals

Take on the property or the liquidation outside your market or your comfort zone, with us behind you.

Redfield Group partners with auctioneers all over the country on large, complex real estate, luxury homes and complex personal property auctions. We have conducted auctions in nearly every state and managed multiple $10 million sales. You choose your level of involvement.

1

Referral

You: refer the deal.

We: handle the auction from start to finish.

We have paid straight referral fees from $2,000 to $40,000.

2

Assisted Booking

You: book the deal with our guidance.

We: provide marketing strategy and help with cataloging and load-out.

3

Self-Booking

You: book and manage the auction yourself.

We: supply the technology, marketing, auction platforms and remote support.

4

Managed

You: handle every aspect, booking through load-out.

We: stand behind you as a resource on larger, more complex deals.

In every structure, Redfield handles the in-office work: online and simulcast platforms, email marketing, advertising, billing, payment processing, escrow accounts, closing and client payments. That leaves you free to book and work deals.

20+
National & State Advertising Awards
~1M
Acres of Land Worked
$10M
Sales Managed, More Than Once
$40,000
Top Straight Referral Fee Paid

Referral Program  ·  For Everyone Else

Know Someone Who Needs to Sell?

You do not have to be in real estate or auctions. Send us the seller and we do the rest.

20%

Referral Fees for Your Leads

A business that is closing. A plant selling equipment. A large collection. An estate.

Send the contact information and the basic details. We handle everything from there, and you get paid when the client is paid. Earning a $10,000 referral fee is not that far away.

1

Send It

A name, a phone number and what they need to sell.

2

We Take It From There

We meet the seller, book the auction and run it.

3

You Get Paid

Your referral fee goes out when the client is paid.

From Our Partners

Don’t Take Our Word for It

“…one of the few guys in the business that I completely trust.”

Patrick G

Broker/Owner of Major Southeast Land Co

“…I highly recommend Mike’s expertise, professionalism and success record.”

Nancy H

San Miguel, Mexico

“Southern charm with high tech skills = Redfield Group.”

Melissa F

Mississippi

Have a Deal in Mind?

Tell Us About It. We’ll Tell You How We Can Work It Together.

A listing, a lead or a client outside your market. One call gets it started.

Real estate agents: see the PartnerPlus program

Redfield Group Auctions  |  Mike Fisher, AL Lic. #1911  |  1044 Sutton Bridge Road, Rainbow City, AL 35906