Every seller wants the same thing: the highest possible price, in the shortest possible time, with the least possible uncertainty. The traditional real estate market promises all three and reliably delivers none of them. Auction does it differently — and the numbers prove it.
Traditional Listings Reach Hundreds.
We Reach Hundreds of Thousands.
When a traditional real estate agent lists your property, they put it on the MLS, maybe run a few Facebook ads, send it to their personal contact list, and wait. That's it. Their marketing universe is whoever happens to be browsing in your area at that moment.
That's not a marketing strategy. That's hoping the right buyer drives by.
Through our partnership with MarkNet Alliance — the nation's largest auctioneers' network with 78 offices coast to coast — your property is immediately exposed to 685,000+ registered bidders across all 50 states and more than 80 countries. Our opted-in email list alone pushes your listing to 167,000 active buyers who have specifically asked to be notified about properties like yours. That email goes out the moment your auction goes live.
Traditional listings get exposure to whoever is casually browsing. We get your property in front of a quarter-million people who are actively looking to buy right now. That's not 10x the exposure. It's 1,000x.
Traditional Real Estate Waits. Auction Creates a Deadline — and Deadlines Create Buyers.
Here's something the real estate industry doesn't want you to think too hard about: the longer a property sits on the market, the less people want it. It's human psychology. A listing that's been active for 180 days screams "something is wrong with this." Buyers lowball. Agents whisper. The seller's leverage evaporates.
Auction inverts this entirely. Instead of one property slowly losing momentum over months, auction creates a single high-energy event where every interested buyer converges on the same day, at the same time, competing directly against each other.
When three qualified buyers want the same property and they all know the others are watching, the price doesn't drop — it climbs. That tension is the most powerful force in real estate, and only auction puts it to work for you.
— Justin Fisher, Redfield Group AuctionsThere are no extended negotiations. No "let me think about it for a week." No back-and-forth counteroffers that drag on for months while your property bleeds carrying costs. There is one day, one auction, and the property sells to the highest bidder. Period.
One Buyer Sets the Price. Multiple Buyers Drive It Up.
In a traditional sale, you list at a price you hope someone will pay. Then you negotiate down from there. The entire process is designed to find a number both parties can live with — which almost always means the seller settling for less than the property is actually worth to the right buyer.
Auction flips the dynamic completely. You're not negotiating with one buyer. You're letting the entire market decide what your property is worth — and with 685,000 registered bidders in our network, that's a very competitive market.
When two buyers want the same property and they're bidding in real time against each other, neither one wants to lose. That emotion — the refusal to walk away from something you want — pushes prices above what any single buyer would have offered in a private negotiation. Competitive bidding doesn't just find the market price. It finds the ceiling.
We've watched buyers bid properties 20%, 30%, even 40% above what the seller expected — not because anyone manipulated them, but because competition reveals true value. You will never discover that ceiling in a traditional sale. You only discover it at auction.
Your Property Gets Its Own Campaign — Not a Template.
A traditional agent plugs your property into a system: same photos, same description format, same syndication sites as every other listing they have. Your farmland is sitting next to a condo. Your commercial building is competing for attention with starter homes. There is no targeted strategy. It's a shotgun blast at the widest possible audience and hope.
At Redfield Group, every property gets a custom marketing campaign built specifically for who the buyer of that property actually is.
| Marketing Element | Traditional Listing | Redfield Auction |
|---|---|---|
| Buyer Targeting | Broad MLS syndication | Segmented by property type, buyer history & geography |
| Email Marketing | Agent's personal list (varies) | 167,000 opted-in buyers — delivered day one |
| Geographic Reach | Primarily local / regional | All 50 states + 80+ countries |
| Photography & Media | Standard listing photos | Professional photography + detailed lot descriptions |
| Auction Network Sharing | Not available | Cross-listed across 78 MarkNet Alliance member sites |
| Campaign Duration | Until it sells (months+) | Concentrated, high-intensity campaign with hard deadline |
| Online Visibility | MLS + Zillow/Realtor | 1.2M+ monthly web visitors across MarkNet network |
A property campaign built around your specific asset — its location, its use case, its ideal buyer — is not an accident. It's the product of 20+ years of knowing how to reach the right people. The Land Report recognized MarkNet Alliance as the #1 auction network in the country for land sales, with over $500 million in annual land transactions. That doesn't happen by accident. It happens because the marketing works.
No Games, No Guessing, No Deals That Fall Apart at the Last Minute.
Traditional real estate is riddled with uncertainty. An offer comes in. You negotiate. You accept. Then comes the inspection period, the financing contingency, the appraisal, the re-negotiation after the inspection, the buyer's cold feet, the lender delay. Deals fall apart weeks — sometimes months — in. You start all over.
The psychological toll of that process on a seller is enormous. And the financial cost — carrying costs, relisting fees, market timing — is very real.
In an auction, every bid is visible. Every buyer sees exactly where they stand and what they need to do to win. There are no sealed offers, no side deals, no wondering if your agent is truly representing your interests or just trying to close fast and collect commission. The highest bid wins. The sale is final. The seller knows the outcome the day of the auction. That certainty has enormous value — financial and personal.
And because our bidders are pre-registered and our process is built for clean, fast closes, you're not sitting across the table from a tire-kicker. You're selling to a committed, motivated buyer who showed up on auction day ready to win.
The auction method doesn't just sell properties — it creates the conditions where properties sell themselves at their highest possible value, to the most motivated buyer in the market, on a timeline the seller controls.
— Redfield Group Auctions, Est. 2001
The real estate market rewards sellers who create competition, not sellers who wait for it. If you've been told your only option is to list, sit, and hope — you've been told wrong. Auction puts you in control of the timeline, the marketing, and the outcome. The only question is whether your property deserves more than average exposure to average buyers at an average price.
We think it does.