FINDING BUYERS

The main goal of anyone that you hire to sell your property, or for yourself for that matter, should be finding the most buyers and getting the best price the market will bear. To insure that you are getting the best price, finding an adequate amount of buyers during a given timeframe is important. Marketing is how you find those buyers. United Country – The Redfield Group brings to our customers, services strategic partnerships and marketing avenues that are not only unmatched within this industry but are simply not available anywhere else.

PRINT ADS

Print media such as newspapers, magazines, trade journals and etc. are still a great way to find buyers whether they are local or national. Although print media has lost the effectiveness it had 5 or 10 years ago, it is still a very strong component of our marketing campaigns. We have contracts with the Wall Street Journal and countless other publications that save our clients money and make their advertising dollar stretch further, not to mention that United Country Corporate advertises listings in over 90 magazines and hundreds of newspapers. This gives us buying power and that power is passed onto your marketing campaign.

DATABASE ACCESS

When it comes to email marketing and direct mail campaigns, most companies start out by purchasing lists in which they will market properties. United Country – The Redfield Group starts out accessing a database of over 350,000 highly profiled buyers that have responded to real estate advertising all over the country. This is not a bad place to start but when you also add in our ability to access other databases such as some of strategic partners (see strategic partners below) you can begin to see just how far we stay ahead of the competition. How would you like to advertise your property to a list of 1031 exchange buyers that have to place their money somewhere in the next 90 days? This is just a small sampling of the power of our program compared to ANYONE else you will find.

DIGITAL ADVERTISING

Digital advertising is becoming more and more a proven method of finding buyers when coupled with an overall marketing campaign. Advertising on the internet through many different websites, increases the exposure your property receives and therefore increases your odds of finding the highest paying buyers. From banner ads to web listings, we make this a very important part of advertising campaigns. Not only do we place the property on many independent sites but the property will also be on redfieldgroup.com, unitedcountry.com, ucauctionservices.com and other websites within our organization. The traffic on these sites is over 1,000,000 visitors per month the average user staying on those sites for over 20 minutes. They are only there for one thing……they are trying to find real estate.

EMAIL MARKETING

Email marketing is only as good as the people you are sending it to, while buying large email lists can be effective some of the time, the effectiveness is overshadowed by the costs. We have found that targeting people that are currently “in the market” for a property delivers a much higher rate of return. Once again, we utilize our national database to extract those buyers that have been searching for similar properties along with respondents from prior events around the country. Our email marketing program usually reaches thousands of potential buyers that are actively seeking real estate and currently in the market for properties such as yours.

SIGNAGE

Attention grabbing signage, depending upon your target market, accomplishes three things. It creates a “buzz” in the local market, guides potential buyers to your property and puts the market on notice. A sign says a lot about the event itself. Because of this, we do not use signs over and over just replacing the date. We provide custom printed full color signs designed for every property we offer. For some people, it is their first impression of the property and the event, so it is very important that it be professionally designed and give your event the proper first impression.

PUBLIC RELATIONS

While not all properties will garner media coverage, those that do, we utilize the PR department at United Country’s home office. We draft an informative press release and develop a strategic PR campaign designed to capitalize on the press coverage your event could bring. With a department dedicated to this, we increase your chances of being "news” in many publications germane to the property and area.

DIRECT MAIL

As with our web design, our brochures are created in house by our award winning graphic design department. Nothing highlights a property more than a professionally designed brochure. The direct mail campaign usually combines both buyers from our national database of over 350,000 and purchased mail lists custom tailored to meet the demographics of our most likely buyers. For those campaigns where the seller has chosen not to use direct mail, we still build a custom designed brochure, just as it were going to be printed, and produce it in a digital format that is placed on our website for all interested parties to view.

STRATEGIC PARTNERSHIPS

United Country is constantly building new relationships and partnerships with leading companies and organizations to bring value to our client. We have alliances with companies like US Bank (United Country Home Mortgage), Colliers International (world’s 2nd largest commercial real estate firm), Ducks Unlimited, Rocky Mountain Elk Foundation, Starker Services (1031 Exchange) and many others. These alliances bring added value to our client through exposure, programs and in some cases database access. Having access to people who might have money that has to be invested, large donors or the leaders in commercial property is just a few of the benefits these alliances bring to our clients.

POWER OF OVER 700 OFFICES NATIONWIDE

As evident with all of the options we offer our clients, United Country – The Redfield Group really does provide marketing campaigns that are not available anywhere else. Our experience in selling those properties that others have been unsuccessful in selling shows that we do not specialize in a given market or a certain type property. Our specialty is selling properties that have been hard to place in the market. To explore your options, click on the “find out more” button and tell us about your property. We will give you a no cost or obligation look inside our program so that you can determine if it is right for you.

SOLUTIONS

As evident with all of the options we offer our clients, United Country – The Redfield Group really does provide marketing campaigns that are not available anywhere else. Our experience in selling those properties that others have been unsuccessful in selling shows that we do not specialize in a given market or a certain type property. Our specialty is selling properties that have been hard to place in the market. To explore your options, click on the “find out more” button and tell us about your property. We will give you a no cost or obligation look inside our program so that you can determine if it is right for you. Find out more.