In Australia, nearly 80% of all real estate is sold by way of an auction, but in the United States most property owners have never sold a property using an auction method so they naturally have fear of the unknown.  In today’s market, many owners have let their property set on the market for a long period of time.  This process ends up costing tens, if not hundreds, of thousands of dollars in interest expenses, insurance, property taxes, maintenance costs and, in today’s market, the threat of declining value.

Using a Redfield Group auction marketing campaign, our clients typically have their property sold and closed in around ninety days.  This not only saves them thousands in carrying costs but also let’s them choose their day of sale.  How would you like to make all of your future plans before you have a contract on your property?  You can’t do that with traditional methods.  Best of all, all of the terms are set prior to the auction and those terms are set by you.  How many times have you seen a deal fall apart not because of price but because of unacceptable demands made by a buyer?  Not with an auction.  All potential buyers are bidding on the terms that you have set and the only thing left to determine is the final sale price.

The Redfield Group has taken its proven track record of marketing high end properties all over North America and combined it with the National network, databases and web dominance of United Country to create one the most complete and aggressive marketing campaigns in the market today.  This combination can not be found anywhere else in the industry. 

The most important factor that affects the final price is the marketing that goes into the property.  Small marketing campaigns usually generate small results.  That is why United Country-The Redfield Group attacks the market with a very aggressive marketing campaign that includes some of the items below.

• Print ads in newspapers, real estate books, magazines and trade journals
• Direct mail campaign targeted to the most likely buyers for the property
• Web advertising
• Email marketing campaigns
• Custom designed signs for each property
• Public relations campaigns
• Video presentations on DVD and on the web
• Marketing to our in house database of buyers

This is what a Redfield marketing campaign encompassed in the past and was one of the most comprehensive marketing campaigns you could find.  Now, take a look at what the United Country relationship adds to the marketing of your property.

• Network of 3,500 representatives in 44 states serving clients from more than 20 countries
• More than $2.5 billion in gross transaction volume in 2006 alone
• Industry’s biggest and best national buyer database with over 300,000 profiled names
• Property is showcased on United Country’s industry leading website that has nearly 1,000,000 visitors per month, 21 million page views and 100 million hits.
• Prestigious and diverse client base that ranges from individual property owners to Wal-Mart to leading national banks.
• Effective marketing program that reaches 90 million homes per week through their nine publications, with a cumulative circulation of over 1.2 million, and other print media.
• Recognition by The Wall Street Journal as a top 1 percent franchise performer

Auctions have very distinct advantages when selling a high end property.  Some of the most notable advantages are:

• Short time on the market reduces high carrying costs
• Focuses the market's attention on your property, making it stand out in the crowd
• Auctions offer a fair, transparent process for all parties involved
• Only an auction truly reveals a property’s current fair market value
• Auctions create a sense of excitement and urgency
• Our staff will be there to show the property so you don’t have a multitude of people showing your home.  Although many sellers never have that problem
• It brings multiple buyers together at one time and they are all making offers at the same time
• You can feel comfortable knowing that you are getting true market value
• With our campaigns, your property is marketed to millions of people and not just on a local scale
• 1031 Exchanges can be facilitated with speed and ease

If you would like to find out more about our programs, please fill out the form below.